chore: initial monorepo scaffold + WDS Phase 1+2 artifacts

- Nx 22.7 monorepo (pnpm 11.1, TypeScript 5.9, Node 24)
- apps/api: NestJS 11 (CJS conforme CODING-RULES.md PGD-DB-004)
- apps/web: React 19 + Vite 8 (ESM)
- libs/shared/api-interface: Zod contract base
- Docker Compose dev: Postgres 18, Valkey 8, MinIO, Mailpit
- WDS artifacts:
  - design-artifacts/A-Product-Brief/ (5 docs canônicos + 16 dialogs)
  - design-artifacts/B-Trigger-Map/ (hub + 4 personas + feature impact)
- Stack canon: STACK.md v2.2 + CODING-RULES.md v2.0 + brand.md
- AGENTS.md + README.md como entrada para devs/agentes

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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# Kaizen Principles
Core principles and patterns for continuous improvement in Phase 8 (Product Evolution).
---
## The Kaizen Philosophy
**改善 (Kaizen) = Continuous Improvement**
```
Ship → Monitor → Learn → Improve → Ship → Monitor → Learn...
```
**This cycle never stops!**
---
## Kaizen vs Kaikaku
**Two approaches from Lean manufacturing:**
### Kaizen (改善) - What You're Doing Now
- **Small, incremental changes** (1-2 weeks)
- **Low cost, low risk**
- **Continuous, never stops**
- **Phase 8: Product Evolution**
### Kaikaku (改革) - Revolutionary Change
- **Large, radical changes** (months)
- **High cost, high risk**
- **One-time transformation**
- **Phases 1-7: New Product Development**
**You're in Kaizen mode!** Small improvements that compound over time.
**See:** `src/core/resources/wds/glossary.md` for full definitions
---
## Kaizen Principle 1: Focus on Process, Not Just Results
**Bad:**
- "We need to increase usage!"
- (Pressure, no learning)
**Good:**
- "Let's understand why usage is low, test a hypothesis, measure impact, and learn."
- (Process, continuous learning)
---
## Kaizen Principle 2: Eliminate Waste (Muda 無駄)
**Types of waste in design:**
- **Overproduction:** Designing features nobody uses
- **Waiting:** Blocked on approvals or development
- **Transportation:** Handoff friction
- **Over-processing:** Excessive polish on low-impact features
- **Inventory:** Unshipped designs
- **Motion:** Inefficient workflows
- **Defects:** Bugs and rework
**Kaizen eliminates waste through:**
- Small, focused improvements
- Fast cycles (ship → learn → improve)
- Continuous measurement
- Learning from every cycle
---
## Kaizen Principle 3: Respect People and Their Insights
**Listen to:**
- Users (feedback, behavior)
- Developers (technical insights)
- Support (pain points)
- Stakeholders (business context)
- Team (observations)
**Everyone contributes to Kaizen!**
---
## Kaizen Principle 4: Standardize, Then Improve
**When you find a pattern that works:**
1. **Document it**
```markdown
# Pattern: Onboarding for Complex Features
**When to use:**
- Feature has low usage (<30%)
- User feedback indicates confusion
- Feature is complex or non-obvious
**How to implement:**
1. Inline tooltip explaining purpose
2. Step-by-step guide for first action
3. Success celebration
4. Help button for future reference
**Expected impact:**
- Usage increase: 3-4x
- Drop-off decrease: 50-70%
- Effort: 2-3 days
```
2. **Create reusable components**
```
D-Design-System/03-Atomic-Components/
├── Tooltips/Tooltip-Inline.md
├── Guides/Guide-Step.md
└── Celebrations/Celebration-Success.md
```
3. **Share with team**
- Document in shared knowledge
- Train team on pattern
- Apply consistently
4. **Improve the pattern**
- Learn from each application
- Refine based on feedback
- Evolve over time
---
## Kaizen Prioritization Framework
### Priority = Impact × Effort × Learning
**Impact:** How much will this improve the product?
- High: Solves major user pain, improves key metric
- Medium: Improves experience, minor metric impact
- Low: Nice to have, minimal impact
**Effort:** How hard is this to implement?
- Low: 1-2 days
- Medium: 3-5 days
- High: 1-2 weeks
**Learning:** How much will we learn?
- High: Tests important hypothesis
- Medium: Validates assumption
- Low: Incremental improvement
---
## Kaizen Metrics Dashboard Example
```markdown
# Kaizen Metrics Dashboard
## This Quarter (Q1 2025)
**Cycles Completed:** 9
**Average Cycle Time:** 10 days
**Success Rate:** 78% (7/9 successful)
**Impact:**
- Feature usage improvements: 6 features (+40% avg)
- Performance improvements: 2 features (+15% avg)
- User satisfaction: 3.2/5 → 4.1/5 (+28%)
**Learnings:**
- 12 patterns documented
- 8 reusable components created
- 3 hypotheses validated
**Team Growth:**
- Designer: Faster iteration
- Developer: Better collaboration
- Product: Data-driven decisions
```
---
## When to Pause Kaizen
**Kaizen never stops, but you might pause for:**
### 1. Major Strategic Shift
- New product direction
- Pivot or rebrand
- Complete redesign needed
### 2. Team Capacity
- Team overwhelmed
- Need to catch up on backlog
- Need to stabilize
### 3. Measurement Period
- Waiting for data
- Seasonal variations
- External factors
**But always return to Kaizen!**
---
## Small Changes Compound
**Example trajectory:**
```
Month 1:
- Cycle 1: Feature X onboarding (+40% usage)
Month 2:
- Cycle 2: Feature Y onboarding (+60% usage)
- Cycle 3: Feature Z performance (+15% retention)
Month 3:
- Cycle 4: Feature X refinement (+7% usage)
- Cycle 5: Onboarding component library (reusable)
- Cycle 6: Feature W onboarding (+50% usage)
Month 4:
- Cycle 7: Dashboard performance (+20% engagement)
- Cycle 8: Navigation improvements (+10% discoverability)
- Cycle 9: Error handling (+30% recovery rate)
Result after 4 months:
- 9 improvements shipped
- Product quality significantly improved
- User satisfaction increased
- Team learned continuously
- Competitive advantage built
```
**Each cycle takes 1-2 weeks. Small changes compound!**
---
## Kaizen Success Story Example
```
Starting Point:
- Product satisfaction: 3.2/5
- Feature usage: 25% average
- Support tickets: 50/month
- Churn rate: 15%
After 6 Months (24 Kaizen cycles):
- Product satisfaction: 4.3/5 (+34%)
- Feature usage: 65% average (+160%)
- Support tickets: 12/month (-76%)
- Churn rate: 6% (-60%)
Investment:
- 24 cycles × 1.5 weeks = 36 weeks
- Small, focused improvements
- Continuous learning
- Compounding results
Result:
- Product transformed
- Team learned continuously
- Competitive advantage built
- Users delighted
```
**This is the power of Kaizen!** 改善
---
**Remember:** Great products aren't built in one big redesign. They're built through continuous, disciplined improvement. One cycle at a time. Forever.