diff --git a/apps/api/src/app/dashboard/dashboard.service.ts b/apps/api/src/app/dashboard/dashboard.service.ts
index fdcf0e3..6ad2075 100644
--- a/apps/api/src/app/dashboard/dashboard.service.ts
+++ b/apps/api/src/app/dashboard/dashboard.service.ts
@@ -418,6 +418,10 @@ export class DashboardService {
       dia: string;
       clientes: string;
     }
+    interface NovosClientesRow {
+      cod_vendedor: number;
+      novos: string;
+    }
 
     const [
       statsRows,
@@ -428,6 +432,7 @@ export class DashboardService {
       metaGrupoRows,
       realizadoGrupoRows,
       positivacaoDiariaRows,
+      novosClientesRows,
     ] = await Promise.all([
       prisma.$queryRawUnsafe<TotalRow[]>(`
         SELECT COUNT(*)::text AS count, COALESCE(SUM(total), 0)::text AS total
@@ -535,6 +540,21 @@ export class DashboardService {
         GROUP BY dt_pedido::date
         ORDER BY dia
       `),
+      prisma.$queryRawUnsafe<NovosClientesRow[]>(`
+        SELECT c.cod_vendedor, COUNT(*)::text AS novos
+        FROM (
+          SELECT id_cliente, MIN(dt_pedido) AS primeira_compra
+          FROM vw_pedidos_erp
+          WHERE id_empresa = ${idEmpresa}
+            AND situa      NOT IN (1, 5)
+          GROUP BY id_cliente
+        ) f
+        JOIN (SELECT DISTINCT id_cliente, cod_vendedor FROM vw_clientes) c
+          ON c.id_cliente = f.id_cliente
+        WHERE f.primeira_compra >= '${monthStartStr}'
+          AND f.primeira_compra <= '${monthEndStr}'
+        GROUP BY c.cod_vendedor
+      `),
     ]);
 
     const pedidosMes = Number(statsRows[0]?.count ?? 0);
@@ -585,6 +605,9 @@ export class DashboardService {
     const totalReps = new Set(rankingRows.map((r) => Number(r.cod_vendedor))).size;
     const metaTotal = Number(metaTotalRows[0]?.meta_total ?? 0);
 
+    const novosMap = new Map(
+      novosClientesRows.map((n) => [Number(n.cod_vendedor), Number(n.novos)]),
+    );
     const positivacaoReps: PositivacaoRep[] = positivacaoRows.map((r) => {
       const total = Number(r.total_clientes);
       const positivados = Number(r.clientes_positivados);
@@ -594,6 +617,7 @@ export class DashboardService {
         totalClientes: total,
         clientesPositivados: positivados,
         pctPositivacao: total > 0 ? Math.round((positivados / total) * 100) : 0,
+        novosClientes: novosMap.get(Number(r.cod_vendedor)) ?? 0,
       };
     });
 
diff --git a/apps/web/src/cockpits/ger/GerPainel.tsx b/apps/web/src/cockpits/ger/GerPainel.tsx
index 69ce83b..fbdcbe0 100644
--- a/apps/web/src/cockpits/ger/GerPainel.tsx
+++ b/apps/web/src/cockpits/ger/GerPainel.tsx
@@ -11,6 +11,7 @@ import {
   Skeleton,
   Space,
   Table,
+  Tag,
   Typography,
 } from 'antd';
 import { useNavigate } from '@tanstack/react-router';
@@ -84,6 +85,21 @@ const positivacaoColumns: TableColumnsType<PositivacaoRep> = [
       </Text>
     ),
   },
+  {
+    title: 'Novos no mês',
+    key: 'novos',
+    width: 120,
+    align: 'center' as const,
+    sorter: (a: PositivacaoRep, b: PositivacaoRep) => a.novosClientes - b.novosClientes,
+    render: (_: unknown, row: PositivacaoRep) =>
+      row.novosClientes > 0 ? (
+        <Tag color="green" style={{ margin: 0, fontWeight: 600 }}>
+          +{row.novosClientes}
+        </Tag>
+      ) : (
+        <Text type="secondary">—</Text>
+      ),
+  },
   {
     title: '% Positivação',
     dataIndex: 'pctPositivacao',
@@ -643,9 +659,20 @@ export function GerPainel() {
           </Space>
         }
         extra={
-          <Text type="secondary" style={{ fontSize: 'var(--text-xs)' }}>
-            {positivacaoReps.filter((r) => r.clientesPositivados > 0).length} reps com positivação
-          </Text>
+          <Flex align="center" gap={12}>
+            {positivacaoReps.reduce((acc, r) => acc + r.novosClientes, 0) > 0 && (
+              <Tag color="green" style={{ margin: 0, fontWeight: 600 }}>
+                +{positivacaoReps.reduce((acc, r) => acc + r.novosClientes, 0)} novo
+                {positivacaoReps.reduce((acc, r) => acc + r.novosClientes, 0) !== 1 ? 's' : ''}{' '}
+                cliente
+                {positivacaoReps.reduce((acc, r) => acc + r.novosClientes, 0) !== 1 ? 's' : ''} no
+                período
+              </Tag>
+            )}
+            <Text type="secondary" style={{ fontSize: 'var(--text-xs)' }}>
+              {positivacaoReps.filter((r) => r.clientesPositivados > 0).length} reps com positivação
+            </Text>
+          </Flex>
         }
       >
         <Table<PositivacaoRep>
diff --git a/libs/shared/api-interface/src/lib/dashboard.contract.ts b/libs/shared/api-interface/src/lib/dashboard.contract.ts
index a3f9d7e..cdc1fc2 100644
--- a/libs/shared/api-interface/src/lib/dashboard.contract.ts
+++ b/libs/shared/api-interface/src/lib/dashboard.contract.ts
@@ -85,7 +85,10 @@ export const SupervisorDashboardSchema = z.object({
 });
 export type SupervisorDashboard = z.infer<typeof SupervisorDashboardSchema>;
 
+// novosClientes: clientes da carteira cuja PRIMEIRA compra (historico todo)
+// caiu no periodo selecionado
 export const PositivacaoRepSchema = z.object({
+  novosClientes: z.number().int().default(0),
   codVendedor: z.number().int(),
   nomeVendedor: z.string().nullable(),
   totalClientes: z.number().int(),