julian
17c08e6392
- Nx 22.7 monorepo (pnpm 11.1, TypeScript 5.9, Node 24) - apps/api: NestJS 11 (CJS conforme CODING-RULES.md PGD-DB-004) - apps/web: React 19 + Vite 8 (ESM) - libs/shared/api-interface: Zod contract base - Docker Compose dev: Postgres 18, Valkey 8, MinIO, Mailpit - WDS artifacts: - design-artifacts/A-Product-Brief/ (5 docs canônicos + 16 dialogs) - design-artifacts/B-Trigger-Map/ (hub + 4 personas + feature impact) - Stack canon: STACK.md v2.2 + CODING-RULES.md v2.0 + brand.md - AGENTS.md + README.md como entrada para devs/agentes Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
97 lines
3.3 KiB
Markdown
97 lines
3.3 KiB
Markdown
# Example: Golden Circle Applied to Hairdresser Newsletter
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**Trigger Map Context:** Hairdresser newsletter signup
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**Structural Order:**
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```yaml
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structural_order:
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section_why:
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purpose: "Emotional connection—problem recognition and aspiration"
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content_elements:
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- order: 1
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element: "Headline: 'Are Your Clients Asking About Trends You Haven't Heard Of?'"
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rationale: "Opens with emotional pain point—immediate recognition"
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- order: 2
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element: "Subhead: 'Stop feeling behind. Become your town's go-to beauty authority.'"
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rationale: "Validation (you're not alone) + aspiration (badass state)"
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- order: 3
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element: "Visual: Split image—uncertain hairdresser → confident trendsetter"
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rationale: "Shows transformation visually, reinforces emotional journey"
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section_how:
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purpose: "Solution approach—how stylists stay ahead"
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content_elements:
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- order: 1
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element: "Heading: 'Here's How Stylists Stay Ahead:'"
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rationale: "Introduces solution category (trend newsletters) to Problem Aware users"
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- order: 2
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element: "Weekly trend alerts delivered Monday morning"
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rationale: "Explains the method—simple, regular, manageable"
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- order: 3
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element: "60-second explainers—understand it fast"
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rationale: "Key differentiator—reduces cognitive load fear"
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- order: 4
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element: "Client conversation starters included"
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rationale: "Shows transformation path—immediate application"
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section_what:
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purpose: "Product naming, proof, and action"
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content_elements:
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- order: 1
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element: "Heading: 'Join TrendWeek—Free for Stylists'"
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rationale: "NOW we can name the product (moved to Product Aware)"
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- order: 2
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element: "2,000 stylists already ahead"
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rationale: "Social proof builds credibility before ask"
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- order: 3
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element: "Button: 'Start Staying Ahead'"
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rationale: "Capability-framed CTA (not 'sign up')"
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- order: 4
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element: "Subtext: 'Free. No credit card. Cancel anytime.'"
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rationale: "Risk removal last—addresses final barrier"
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flow_validation:
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feels_natural: "Yes—emotion → method → specifics flows smoothly"
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persuasive_arc: "WHY connects emotionally, HOW builds confidence, WHAT enables action without jumping too fast"
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```
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---
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## Analysis
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**WHY Section:**
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- Opens with emotional pain (problem recognition)
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- Validates feeling (not alone)
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- Shifts to aspiration (can become authority)
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- **Flow:** Problem → Validation → Aspiration
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**HOW Section:**
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- Introduces solution approach
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- Explains method (weekly delivery)
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- Shows differentiator (60-second format)
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- Demonstrates transformation path (conversation starters)
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- **Flow:** Introduction → Method → Differentiator → Application
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**WHAT Section:**
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- Names the product (now user is Product Aware)
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- Provides social proof (credibility)
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- Capability-framed CTA (action)
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- Removes risk (final barrier)
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- **Flow:** Naming → Proof → Action → Risk Removal
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**Persuasive Arc:**
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Emotion (WHY) → Method (HOW) → Specifics (WHAT) creates smooth journey from pain recognition to empowered action.
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---
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_Example demonstrating Golden Circle sequencing for hairdresser newsletter content_
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